Recent Case Studies
Mast Labs builds the infrastructure beneath AI. These case studies reflect our track record of enabling operational scale, data clarity, and enterprise value across healthcare, finance, and media portfolios.”
Case Study
Digital Transformation
Transforming a Legacy IT Team into a Product Management Organization
A legacy IT team managing a multi-billion-dollar enterprise platform confronted outdated infrastructure and inefficiencies that hindered growth. Workshops with business and product teams transformed the organization, embedding modern principles and processes to drive a lasting impact on the product development lifecycle, aligning efforts with dynamic customer and business demands.
Case Study
Multi-Tenant CMS
A Story of Content Transformation
Faced with fragmented workflows and outdated systems, a multi-brand organization needed a unified platform to streamline content creation, management, distribution, performance tracking, and tools for creators and programming teams for over 200M users. By auditing processes, redesigning workflows, and building a scalable multi-tenant platform, the organization consolidated 29 tools and successfully integrated two catalogs post-acquisition. This transformation empowered teams, enhanced user experiences, and positioned the portfolio for future growth, delivering personalized content at scale.
Case Study
ML Integration
Introducing ML-Driven Tagging, Taxonomies, and Contextualization
An outdated music analysis platform reliant on numeric scoring was transformed by defining and building dynamic taxonomies to replace numeric analysis with contextual tags like mood and genre. Through interviews, analyst observations, and collaboration with scientists, an ML-powered system with an intuitive UX was developed, automating workflows and unifying data sources. The reimagined platform streamlined processes, enhanced personalization, and positioned it for future innovation in content discovery.
Case Study
Data Automation
Real-Time Data Exchange and Automation for Quality Management
A proposed real-time platform aimed to transform data management by consolidating fragmented workflows, harmonizing diverse data sources, and integrating automated solutions across over 100 partners. Comprehensive discovery revealed opportunities to streamline partner integrations, automate data validation, and significantly reduce manual interventions. Although the project was deferred, the initiative strategically incorporated machine learning models to enhance real-time data exchange, improve remediation capabilities, and elevate overall data quality, establishing a foundation for streamlined operations, precise decision-making, and enhanced responsiveness to business needs.
Case Study
Saas Marketplace
Redefining the Gig Economy for Chefs with a Marketplace SaaS Platform
Developed a cutting-edge SaaS marketplace that connected chefs with customers, featuring tools for analytics, menu optimization, customer management, and personalized recommendations. Implemented an automated chef application system with facial recognition for background checks, streamlining the recruitment process. Empowered chefs to scale sustainable businesses while delivering exceptional dining experiences, supported by strategic partnerships with culinary schools to ensure a continuous pipeline of talent.
Case Study
User Research
Standardizing User Research Frameworks
Introduced a scalable user research framework to unify design practices, streamline workflows, and enhance collaboration. Leveraged user panels, iterative prototyping, and a centralized design system to reduce inefficiencies, improve experiences for millions of users, and empower thousands of creators.